Articles about link building, SEO and digital marketing
When someone asks AI which service to choose, the model names four to six brands. We asked four models 48 such questions five times each, collected 960 answers and 2,536 source pages, and compared them with Google results. The main finding: a brand m
A client wrote to support: after launching a cascade, traffic eventually dropped. We checked the database — and got an a
Google states outright that links in PDFs are treated like links in HTML, can pass PageRank, and that nofollow cannot be
A link is only useful when four conditions hold: the page is alive, it is indexable, a link tag exists, and it is not cl
Since 31 August 2026 the report on visibility in Google's generative features is available to every site. It carries exa
Search Console flagged 102 not-effective addresses on mobile for our own site — and the same 102 green on desktop. The first hypothesis, a background animation, did not survive measurement. The culprits were the ad tags, and the costliest detail a se
An audit hands you thousands of rows and answers none of the only question that matters — where to start. We went throug
There is no magic switch that gets a site into AI answers — but there is a sequence of conditions, each of them verifiab
Google's own guide says Search ignores llms.txt and that the file neither helps nor harms visibility. Yet Lighthouse in
A page outside the index takes no part in search at all. Using our own data across nine sites, we look at why pages drop
The tiers in a cascade exist not to "pass weight down a chain" but to get tier one into the index at all. We look at the mechanism, the limits of the method, Google's position on automated link creation and how to verify the result.
The CTR collapse took the whole of 2025, bottomed out in December, and by February 2026 had recovered 85%. What actually
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