Rank Tracker, Audit and Shield
The platform’s standalone services: rankings, technical audit and website security scanning.
Rank Tracker: position tracking
Checking positions by queries, regions, and devices, clusters and goals, top alerts. How the service differs from 'Puls…
Setting Up Position Checks: Regions, Devices, Goals
What parameters determine tracking accuracy, how many queries to work with, why numbers differ from Search Console, and…
How to Read Position Dynamics
What to consider noise and what to consider a signal, why a drop in all queries at once is usually not about your site,…
SEO Audit: Technical Site Audit
What the crawler checks in six areas, how the Health Score is actually calculated, how the express audit differs from t…
How to Read the SEO Audit Report
The catalog contains 53 checks, three levels of importance, and six categories. We analyze the report structure, the or…
Audit: Indexing Issues and What They Mean
Five out of nine audit errors fall into this category. We analyze 4xx and 5xx codes, redirect loops, canonical conflict…
Audit: Issues with Meta Tags and Headings
Eighteen checks out of fifty-three: Title, Description, heading structure, alt for images, and microdata. What affects …
Audit: Content and Speed
Thin pages, duplicates, keyword stuffing, slow response, heavy HTML, and blocking scripts: eight checks where the real …
Security Shield: website security check
What the scanner checks in eight areas, how to read the A–F rating, why to verify the domain, what auto-fix can do, and…
Audit: Internal Linking and Security
Broken links, orphan pages, depth of nesting, and mixed content. Findings that are rarely loud, but they spoil the weig…
How to Read the Shield Report
Seventy-nine checks in twelve categories with CVSS scores linked to CWE and OWASP. What the danger levels mean, how sca…
Shield: file and access leaks
The most common category of findings is not viruses, but forgotten files: .env, .git, backups, installers. Each poses a…
Shield: malware and backdoors
What distinguishes infection from a backdoor, what traces the scanner looks for, why malware returns after cleaning, an…
Traffic from Google has dropped: how to find the reason
Step-by-step analysis: how to distinguish a real drop from seasonal noise, what exactly has dropped, what technical che…
What to Do First: Audit or Links
The deciding factor is whether the page has impressions in search. A table of five typical situations and a reasonable …
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