Glossary

PromoPilot Terminology Dictionary A guide to all terms of the platform: promotion, search metrics, link profile, audit and security, money and access. De… Average Position in Google: How It Is Calculated Why the average position is fractional, where the averaging by impressions comes from, and why the number jumps. Where … Impressions, Clicks, and CTR: Search Console Metrics What distinguishes an impression from a click, how CTR is calculated, and why it heavily depends on position. Where the… "On the Threshold of the Top": Pages in Positions 4–20 What is striking distance and why growth is cheapest at positions 4–20. How Radar finds such pages and what to do with … Keyword Cannibalization: When Pages Compete with Each Other Why having multiple pages for the same query leads to a loss of rankings, how PromoPilot identifies such groups, and ho… Domain Rating (DR): what domain authority shows DR is an external evaluation of domain authority from 0 to 100 based on the Ahrefs link graph. We analyze the scale, wh… The Power of the Link Profile: How the Platform Calculates It The platform's internal score for a single page: cascade level, publication status, and site authority in one number. W… Crowd Signals: Mentions on Forums and Platforms Short messages with links on other pages: where platforms come from, how tasks are created, and how crowd differs from … Priority Indexing: What the Launch Option Provides The option places cascade links in an expedited submission queue and retries. We analyze which links are submitted, how… noindex, nofollow and robots.txt: what kills a link Three instructions that constantly confuse, each devaluing a link in its own way. A table of differences, the worst com… Natural Publication Mode: Why Uneven Intervals Why a surge of similar publications in a row looks mechanical and how the platform stretches the cascade over a period … Tokens: What They Are Charged For and Where to See Them A token is an internal unit of accounting equal to one cent. We analyze what is charged for position checks and audits,… Health Score: assessment of the technical condition of the site The score from 0 to 100 in SEO Audit is based on the share of problematic pages, not the number of errors. We analyze t… Security Rating Grade A–F: How It Is Formed The site starts with 100 points, and each finding deducts points depending on severity. We break down the scale, the co… XSS: Cross-Site Scripting in Simple Terms What XSS is and why this vulnerability is not in the server, but in data output. What it threatens businesses and ranki… SQL Injection: What It Is and How to Fix It How foreign text turns into a command to the database, what can be lost in the process, and why prepared statements sol… Security Headers: CSP, HSTS and Others A few lines in the server response that explain to the browser what is allowed and what is not on the site. What each d… Malicious Code on the Site: How to Understand That You Have Been Infected Signs of infection that are visible from the outside and those that are only visible on the server. What the verdict 'I… Canonical Address: What It Is and Why It Matters How a search engine selects the main version of a page among duplicates, how to set up canonical in typical cases, four… Crawl Budget: What It Is and When It Matters How many pages a bot is ready to crawl and what it depends on, where the budget leaks on large sites, how to see it in … Orphan Page: Why It Doesn't Get Traffic A page without a single internal link is indexed poorly and doesn't gain weight. Where such pages come from, how to fin… hreflang: markup of language versions How to inform search engines about language and regional versions of a page, five rules that are most often violated, a… Anchor and Anchor List: What Are They Five types of anchors and the role of each in the link profile, what an anchor list is, and why rotation, working propo… Tier-1 and Tier-2: Link Levels in Simple Terms What distinguishes a first-level link from a second, why strengthen donors at all, how it works in a cascade, and why e… Guest Post: How It Works How the process of placing an article on someone else's thematic site is structured, what steps it consists of, how muc… Outreach: Negotiating Placements Six steps of the process from database collection to link verification, realistic response and timing figures, the main… Drop Domain: What It Is and What Risks It Carries A released domain with a history: why they are bought, what to check before purchasing, why history is not inherited au… Spam Score and Link Toxicity What this metric really means, what it usually consists of, three common misconceptions, and what to check instead of a… Disavow: Disavowing Incoming Links When a disavow file is truly needed, when it can be harmful, why Google advises most sites to do without it, and how to… Referring Domains: Why They Are Considered More Important Than Links How the number of unique domains differs from the number of links, what to look for in the ratio of these metrics, how … URL Rating (UR): the strength of an individual page How UR differs from DR, why it is more practical for analyzing 'why it isn't growing', how to strengthen a specific pag… Link Velocity Why the focus is not on the number of links but on their appearance consistency, what patterns look risky, how to alloc… CTR Curve by Positions: How to Read Forecasts How clicks are distributed by positions in search results, why moving from 15th to 8th place is more valuable than from… Semantic Core: Collection and Grouping Why the core is not a list of words, but a mapping of queries and pages, how to collect it, how to group without cannib… Core Web Vitals: three metrics of usability What LCP, CLS, and INP measure, how lab data differs from field data, what to fix first, and how these metrics really a… E-E-A-T: experience, expertise, authority, trustworthiness What lies behind the four letters, why this is a quality assessment framework rather than a ranking factor, in which ni… Google Sandbox: why a new site doesn't grow What the 'sandbox' effect looks like, why it occurs without any filter, what definitely doesn't help, and what to do in… Zipf's Law: What This Metric Means in Text Analysis Where the frequency distribution pattern of words comes from, why it's calculated by SEO tools and AI text detectors, h… Search Engine Results Page (SERP): What It Consists Of The results page is no longer just ten links: ads, answer boxes, AI summaries, images, and maps share the screen with o… AI Overviews in Search: What is Known About Getting There How AI Overviews differ from answer boxes, what really affects citations, why no one can guarantee it, and how to under… Answer Block (featured snippet): How to Get There Four block formats and how to write for each, five steps to increase chances, and the downside: sometimes the block ans… Search Intent: Four Types What a person wants to achieve with a query and why a mismatch between intent and page format is the most common reason… Long Tail Queries Why rare specific queries generate more traffic and conversions than high-frequency ones, how to work with the tail usi… Website Visibility in Search How the aggregate visibility metric is better than the average position, why it cannot be compared between services, ho… Link Weight and PageRank in Simple Terms How weight is distributed across links and diminishes with each transition, what this means in practice, and why 'page … Donor and Acceptor: Linkbuilding Terms Who is who in a link, how it looks at each level of the cascade, what five criteria are used to evaluate a donor, and h… Web 2.0 Platform: What It Is and Why It Is Used Public services where users create pages: how they are useful in link building, their honest limitations in numbers, an… Content Cluster and Pillar Page How a group of related materials around one topic reinforces each other, what a cluster consists of, how to assemble it… Mobile-first indexing Search evaluates the site based on the mobile version: what is only visible on desktop does not exist for ranking. Comm… JavaScript Rendering and Indexing The bot executes scripts in two stages and with a delay. When this breaks indexing, how to check your page and why we l… Structured Data (Schema.org) Markup explains to search engines what is on the page: a product, an article, or questions. What it provides, what it d… Pagination: How Not to Lose List Pages Why the canonical address for the first page removes products from the index, what to do with infinite scrolling, and w… Faceted Navigation: Filters and Indexing Twenty filters create millions of addresses. How to divide them into three categories, what to open, what to close, and… CDN and Caching: How It Affects SEO Four levels of caching, what they provide for speed and crawling, what pitfalls are discovered late, and when CDN won't… Server Log Analysis for SEO The only source that shows what the bot actually did: where the crawl budget goes, which pages it didn't see, and what … Bounce Rate and Behavioral Factors Why there is no single normal bounce rate value, when a high bounce rate is the norm, and what is wrong with 'improving… UTM tags: marking traffic sources Five parameters, four rules that save months, why internal links should not be tagged, and what happens to advertising … Conversion Rate (CR): How to Calculate and Interpret It Why conversion rates can vary significantly, how micro-conversions are more useful than macro, what affects SEO traffic…