PromoPilot Terminology Dictionary
A guide to all terms of the platform: promotion, search metrics, link profile, audit and security, money and access. Detailed breakdown available.
Short definitions of everything encountered in the cabinet, reports, and emails. Terms that can be explained in more depth are covered in separate articles — they open via links from the table.
Promotion
| Term | What it means |
|---|---|
| Cascade | A multi-level promotion scheme: direct links, their strengthening, and support for indexing. Details — levels of the cascade. |
| L1 / L2 / L3 | Cascade levels. L1 leads to your page, L2 strengthens L1, L3 supports L2. |
| Crowd signals | Mentions on forums and discussions that make the increase in links natural. Details — crowd signals. |
| Launch | One order for promoting one page according to the chosen tariff. See tariffs and prices. |
| Anchor | The text of the link. Details — anchors and wishes. |
| Wish | Instruction for AI: tone, style, and limitations for publication texts. |
| Priority indexing | Launch option: accelerated submission queue and retries. Details — priority indexing. |
| Natural mode | Publications are released at uneven intervals, not consecutively. Details — natural mode. |
| Verified | The system has confirmed that the link physically exists on the page and is accessible. See launch statuses. |
| In index | The publication was found in Google’s results through the platform’s own verification. See indexing of publications. |
Search Metrics
| Term | What it means |
|---|---|
| Position | The average position of the page in the results over a period. Lower is better. Details — average position. |
| Impressions and clicks | How many times the page was shown in search and how many times it was clicked. Details — impressions, clicks, and CTR. |
| CTR | The ratio of clicks to impressions: how attractive the snippet is. |
| At the top threshold | The page in positions 4–20: it is one step away from the top. Details — at the top threshold. |
| Cannibalization | Several of your pages compete with each other for the same query. Details — query cannibalization. |
| Pulse | A summary score of the page's dynamics from 0 to 99 plus its current state. Details — what Pulse is. |
Link Profile
| Term | What it means |
|---|---|
| DR | Domain Rating — the authority of the domain from 0 to 100. Details — Domain Rating. |
| Profile strength | Platform calculation: cascade levels considering the authority of sites and indexing status. Details — link profile strength. |
| Donor | The site where the publication with a link to you is placed. |
| Site rotation | Selection of donors based on how well they are actually indexed. |
Audit and Security
| Term | What it means |
|---|---|
| Health Score | The assessment of the technical condition of the site in SEO Audit from 0 to 100. Details — Health Score. |
| Grade A–F | The final security assessment of the site in Shield. Details — security assessment. |
| XSS | Cross-site scripting: someone else's script runs on your visitors. Details — XSS. |
| SQL injection | Substitution of a database query through an input field. Details — SQL injection. |
| Security headers | Service HTTP headers that limit the possibilities of attacks. Details — security headers. |
| Site infection | External code added to the site without the owner's knowledge. Details — malicious code. |
Money and Access
| Term | What it means |
|---|---|
| Balance | A single account in dollars for all platform services. See balance and replenishment. |
| Tokens | A free quota of position checks and audits; when it is exhausted, deductions are made from the balance. Details — tokens. |
| Bonus quota | The ceiling of bonuses that grows with real replenishments. |
| Pro | Subscription: removed limits on tools, White-label, discount on cascades. See Pro subscription. |
| White-label | Reports with your logo, company name, and brand color. See White-label. |
| Key scope | Set of API key rights: promotion, positions, audits, security, branding. See public API. |
Didn’t find the term
Contact support from the cabinet — we will add the definition to the dictionary, and if the topic is large, we will create a separate article for it.More Terms
Breakdowns added later: technical part, link terminology, and metrics encountered in service reports.
| Article | About |
|---|---|
| noindex, nofollow, and robots.txt: what kills a link | Three instructions that are constantly confused, and each devalues the link in its own way. |
| Canonical address (canonical): what it is and why | How the search engine chooses the main version of a page among duplicates, how to set up canonical in typical cases, four common mistakes, and why this is important for… |
| Crawling budget: what it is and when it matters | How many pages the robot is ready to crawl and what it depends on, where the budget goes on large sites, how to see it in Search Console, and why small sites m… |
| Orphan page: why it doesn’t get traffic | A page without a single internal link is indexed worse and does not gain weight. |
| hreflang: markup for language versions | How to inform the search about language and regional versions of a page, five rules that are most often violated, and why this markup does not raise positions but protects… |
| Anchor and anchor list: what it is | Five types of anchors and the role of each in the link profile, what an anchor list is and why rotation is needed, the working ratio, and why internal anchors are safer than external… |
| Tier-1 and tier-2: levels of links in simple terms | How a first-level link differs from a second, why it is necessary to strengthen donors, how this is structured in the cascade, and why increasing depth endlessly is pointless. |
| Guest post: how it works | How the placement of an article on someone else's thematic site is arranged, what steps the process consists of, how much it costs in time and money, and why formally it is also… |
| Outreach: negotiations about placements | Six steps of the process from gathering a base to link verification, realistic figures on responses and timelines, the main mistake of mass mailings, and how outreach complements automation… |
| Drop domain: what it is and what risks it carries | A freed domain with a history: why they are bought, what must be checked before purchase, why history is not inherited automatically, and what risks it takes on… |
| Spam score and link toxicity | What this metric actually means, what it usually consists of, three common misconceptions, and what to check instead of abstract assessments. |
| Disavow: rejecting incoming links | When a disavow file is really needed, and when it harms, why Google advises most sites to do without it, and how to create a file if your case is… |
| Referring domains: why they are considered more important than links | How the number of unique domains differs from the number of links, what to look at in the ratio of these metrics, how to assess the sufficiency of the profile, and why the cascade of links… |
| URL Rating (UR): the strength of an individual page | How UR differs from DR, why it is more practical for analyzing “why it’s not growing”, how to strengthen a specific page, and why this is a metric of the service, not the search engine… |
| Link velocity | Why the focus is not on the number of links but on the smoothness of their appearance, what patterns look risky, how to distribute the budget over time, and what to fear not to… |
| CTR curve by positions: how to read forecasts | How clicks are distributed by positions in the results, why the rise from 15th to 8th place is more valuable than from 40th to 25th, and why any click forecast is an upper limit. |
| Semantic core: collection and grouping | Why the core is not a list of words, but a matching of queries and pages, where to collect it from, how to group without cannibalization, and how to check intent by… |
| Core Web Vitals: three metrics of usability | What LCP, CLS, and INP measure, how lab data differs from field data, what gets fixed first, and how these metrics really affect positions. |
| E-E-A-T: experience, expertise, authority, trustworthiness | What lies behind the four letters, why this is a quality assessment framework, not a ranking factor, in which niches the bar is higher, and what can be done in practice. |
| Google Sandbox: why a new site doesn’t grow | What the “sandbox” effect looks like, why it occurs without any filter, what definitely doesn’t help, and what to do in the first months to get out of it faster. |
| Zipf's Law: what this metric means in text analysis | Where the regularity of word frequency distribution came from, why it is calculated by SEO tools and AI text detectors, how to read the indicator, and what it does not prove. |
Results, Link Weight, and Technique
Basic concepts without which the rest of the dictionary reads halfway: how modern results are arranged, where link weight comes from, and what breaks indexing on the site side.
| Article | About |
|---|---|
| Search results (SERP): what it consists of | The results are no longer just ten links: ads, answer blocks, AI summaries, images, and maps share the screen with organic results. |
| AI summaries in search: what is known about getting there | How AI summaries differ from answer blocks, what really affects citation, why no one gives guarantees, and how to understand if you are being cited. |
| Answer block (featured snippet): how to get into it | Four formats of the block and how to write for each, five steps to increase chances, and the downside: sometimes the block answers so completely that there’s no need to click through. |
| Search intent (intent): four types | What a person wants to get from a query and why the mismatch of intent with the page format is the most common reason why a good page does not rank. |
| Long-tail queries | Why rare specific queries bring more traffic and conversions than high-frequency ones, how to work with the tail based on your data, and where the boundary with doorway pages lies. |
| Site visibility in search | Why the summary visibility metric is better than the average position, why it cannot be compared between services, how to read dynamics, and what visibility does not show at all. |
| Link weight and PageRank in simple terms | How weight is distributed across links and diminishes with each transition, what follows from this in practice, and why “page weight” today is always an assessment from third parties… |
| Donor and acceptor: link building terms | Who is who in the link, how this looks at each level of the cascade, what five signs are used to evaluate a donor, and how a donor differs from a site. |
| Web 2.0 platform: what it is and why it is used | Public services where a page is created by a user: how they are useful in link building, what their honest limitations are in numbers, and how they fundamentally differ… |
| Content cluster and pillar page | How a group of related materials around one topic strengthens each other, what a cluster consists of, how to assemble it in five steps, and what mistake makes it useless… |
| Mobile-first indexing | The search evaluates the site based on the mobile version: what is only visible on desktop does not exist for ranking. |
| JavaScript rendering and indexing | The robot executes scripts in two stages and with a delay. |
| Structured data (Schema.org) | Markup explains to the search what is on the page: product, article, or questions. |
| Pagination: how not to lose list pages | Why the canonical address on the first page removes products from the index, what to do with infinite scrolling, and where to lead links when promoting a catalog. |
| Faceted navigation: filters and indexing | Twenty filters give millions of addresses. |
| CDN and caching: how it affects SEO | Four levels of cache, what they provide for speed and crawling, what pitfalls are discovered late, and when CDN won’t help at all. |
| Log analysis for SEO | The only source showing what the robot actually did: where the crawling budget goes, which pages it did not see, and what errors it encountered. |
| Bounce rate and behavioral factors | Why there is no single normal bounce rate, when a high bounce is the norm, and what’s wrong with “improving behavior” for money. |
| UTM tags: marking traffic sources | Five parameters, four rules that save months, why internal links should not be tagged, and what happens to advertising without tags. |
| Conversion (CR): how to calculate and read it | Why conversion numbers diverge by orders of magnitude, how micro-conversions are more useful than macro, what affects the conversion of SEO traffic, and how much data is needed for conclusions. |
FAQ
Чем словарь отличается от статей?
Словарь даёт определение в одну строку и служит указателем, а отдельная статья разбирает термин подробно: как считается, где встречается в кабинете и что с ним делать.
Обязательно ли знать все термины, чтобы запустить продвижение?
Нет. Для первого запуска хватит трёх: страница, анкор и тариф — остальное можно читать по мере необходимости.
Термины одинаковы во всех сервисах платформы?
Да, баланс, проект и отчёты общие. Свои показатели есть только у субсервисов: Health Score в аудите и оценка A–F в Shield.
Was this article helpful?
Thank you! We will consider this in future updates.
Try it on your project
Everything described in the article is available in the dashboard — the registration bonus is already in your balance.
Open dashboard