All case studies
Wedding Agency
Cascades
7
Domain Rating
1,4
Avg. position
7,0 11,7
Challenge
A wedding agency for Russian-speaking couples abroad. High competition for "destination wedding" queries. Brand new site — DR 0, zero domain history.
What was done
7 promotion cascades launched (10.2025 — 06.2026). L1 publications on Web 2.0 platforms with wedding and travel content. L2 articles and L3 crowd signals create a multi-layered backlink profile.
Result
Measured on 13 Sep 2026: Domain Rating is 1.4, not the 5 stated in the first version of this case. Search Console data for this project tells a more useful story: in May–June 2026 the site was getting 34–35 search visits a month at an average position of 7.0–8.9; by August that was 6 visits at position 13.2, and in September 4 visits at 11.7. The effect was measurable but did not hold once promotion paused. In total: 7 cascades, 32 successful first-level publications, 10 of them found in the index.