All case studies

Financial information portal

Finance · RU · 6 months of promotion
Cascades
4
Avg. position
14,7
Search Impressions
76

Challenge

A portal with strong content whose key pages were stuck on page two: the flagship page averaged around position 21. For users, page two of Google barely exists, so those rankings brought almost no traffic.

What was done

Cascade promotion of the target pages: anchor articles on trusted platforms with direct links, tier-2 amplification and tier-3 indexing signals. Client-only anchors, unique texts; every publication was submitted for forced indexing and verified in the SERP.

Result

Measured over the last 28 days in Search Console: the flagship page averages position 14.7 with 76 impressions and 6 clicks. By month: 14.8 in May, 22.5 in June, 13.9 in July, 14.7 in August and September — the page sits near the bottom of the second ten. The first version of this case quoted position 7.9; it was true for a single measurement window and is not supported by current data, so it has been replaced. In total: 4 cascades, 20 first-level publications, 15 verified, 8 found in the index. The domain stays undisclosed by agreement with the client; the chart shows this project's real Search Console figures.

Live Dynamics

Average position of the promoted page (green line, inverted scale — higher means better) and search impressions (purple area) based on Google Search Console data. The chart updates automatically.

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