All case studies

Organic Food Store

Food · UA · 3 months of promotion

e-organic.com.ua

Cascades
2
Domain Rating
1,4 18
Avg. position
25,7 20,6
AI Search
Perplexity, AI Overview

Challenge

A Ukrainian online store of certified organic products. Wide assortment but weak positions due to domain newness and strong competitors.

What was done

2 promotion cascades launched (11.2025 and 02.2026). L1 publications on Web 2.0 platforms with healthy eating and eco-product content. L2 tier provides thematic amplification, L3 — broad reach.

Result

Measured on 13 Sep 2026: Domain Rating rose from 1.4 to 18 in three days. As with the neighbouring case, the explanation is fully visible: there are only four referring domains, and ours are catbox.moe (PDF publications, first seen by Ahrefs on 9 September 2026) and notepin.co (15 links since February). Search Console shows the average position of the promoted pages improving from 25.7 in July to 20.6 in September at 43–215 impressions per month; clicks are still in single digits. The site holds two queries at positions 26–27 in Ukrainian search, all of its organic traffic comes from Ukraine, and it is cited by Perplexity and appears in AI Overview. What should be fixed on the site's side: three of the five promoted URLs now answer with a redirect, and /swanson/ leads to a single product page instead of the category — part of the link equity goes to the wrong place.
Organic Food Store — results screenshot

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